Adwords ad copy is much like classified ads, and you need to talk in specifics. If you ever thought about saving time by using an ad copy template - just do not ever do that. The thing to remember about your Adword campaigns is they must be relevant and targeted to your audience. This is important because you want your customers to get the right message and that can only happen when your copy is not generic in nature.For instance, let's say you're selling shirts online and have various types of shirts in the stock, such as, men's shirts, women's shirts, full sleeve shirts, half sleeve shirts, etc. Ok, so your Adwords ad groups will contain keywords that only apply to one particular kind of shirt, and each ad within each ad group will be written specifically for those keywords. Ok, so what's the best approach to do this? Easy as pie, all you have to do is write an ad for each separate ad group. This is how you make your PPC campaigns the most targeted they can be, and actually this is not just for Google, but all search engine PPC platforms work in a similar manner.
Learning how to write good ad copy means economy of words; so make darn sure you are not using any wasted words - at all. Your ad should be short and powerful, which is why you should get rid every word that doesn't need to be in the ad. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.
Testing your headline, which you should do first, is of critical importance because your headline is what sets it all in motion.
Split testing is merely testing one thing against one other thing, and that is what you will do with your headlines. All you do in your marketing funnel culminates with your conversion rate, and the numbers are stark and brutally truthful. Also, during your testing, you should also test various offers. You can include your offer in your ad or not, but no matter what always split test your ad copy.
Eventhough a PPC ad is very small, there are quite a few things you can test, and the only way to know what those things are is to discover through study. If you get a lot of impressions, then that's great because you can get a higher sample at a much faster rate for testing. Just keep furthering your knowledge about writing advertising that works, and then keep at it until you get the results you like. Don't allow yourself to feel intimidate with PPC, and just keep getting experience.
